Blar i forfatter "Lyons, Sarah Joy"

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    • Evoking premiumness: How color-product congruency influences premium evaluations 

      Lyons, Sarah Joy; Wien, Anders Hauge (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-10-13)
      Green is commonly used in marketing to evoke utilitarian and environmental cues, whereas red is regularly found on food logos to induce arousal and excitement. This paper investigates how these colors may contribute to consumer evaluations of premiumness through congruence and incongruence between the marketing message and color on product packages. The literature suggests that, although congruence ...

    • Faktorer som påvirker intensjon til og bruk av online datingtjenester 

      Svensson, Ida Susann; Lyons, Sarah Joy (Master thesis; Mastergradsoppgave, 2013-05-31)
      Hensikten med denne utredningen er å gjøre rede for faktorer som forklarer intensjon til og bruk av online dating. Som et teoretisk rammeverk har teorien om planlagt adferd blitt benyttet, men modellen ble utvidet i forhold til normbegrepet og personlighet. For å samle inn data ble en spørreundersøkelse distribuert gjennom Facebook og et bekvemmelighetsutvalg ble benyttet. Vi endte opp med 350 ...

    • Guilt-free pleasures: how premium and luxury influence regret 

      Lyons, Sarah Joy; Wien, Anders Hauge; Altintzoglou, Themistoklis (Journal article; Tidsskriftsartikkel, 2019)
      <p><i>Purpose</i>: The purpose of this study was to investigate how a consumer’s intention to purchase a premium or luxury product influences the anticipated regret and guilt.</p> <p><i>Design/methodology/approach</i>: A 2 × 2 × 2 between-subjects design (label: premium versus luxury × prior event: success versus failure × product type: hedonic versus utilitarian) on guilt and regret was ...

    • Indulging in Premium versus Luxury products: Seeking justification to avoid regrets 

      Lyons, Sarah Joy (Doctoral thesis; Doktorgradsavhandling, 2018-05-22)
      The demand for premium products is expanding across saturated markets, such as food and beverages. Premium products stand out on the store shelf because they signal higher quality and exclusivity with their fine product packaging, higher prices, and selective distribution. Despite the growing consumer demand for these products, and acknowledgments in the literature that the lines between luxury and ...